Techweek Co-Producing Data 2.0 Summit SF // 30% off Data 2.0 passes until tomorrow!
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News & Updates | January 30, 2012
Summit Pass Price Increase
Jan 31!
Get your Extremely Early Summit Passes for $695 by January 31st!
[1]Click here to purchase now
Partner Sponsors
[2]
Contributing Sponsors
Media Partners
Links:
1. http://data2summit.com/register
2. http://datastax.com
Techweek Co-Producing Data 2.0 Summit
Techweek is officially announcing its first co-produced conference
called the [3]Data 2.0 Summit April 3rd 2012 in San Francisco. The Data
2.0 Summit, organized by Data 2.0 Labs, is a one-day conference
inviting [4]over 500 of the nation’s top thought leaders from
Microsoft, Linkedin, Salesforce, Data.com, Acxiom, and 200 other
data-driven companies to discuss 3 major topics:
* Social Data: How can my business utilize all of the “social data”
such as sharing data or audience data on sites like Twitter or
Facebook to help me advertise and reach my audience?
Links:
3. http://data2summit.com
4. http://data2summit.com/speakers
* Cloud Data: Why is the cloud data revolution of integrating
customer intelligence, business intelligence, geo data, and open
data relevant to the performance of my company?
* Big Data: What data technologies, database languages, and data
management tools will help my company scale up and reduce costs for
becoming a data-driven company?
The Data 2.0 Summit includes a [5]Startup Pitch Day where the top 10
data-driven startups present to a board of Silicon Valley investors and
compete for over $20,000 in prizes. Last year’s top 5 startups included
[6]Min.us, [7]Micello, [8]Chart.io, [9]Plantsense, and [10]Mashape. If
you are a data-driven startup then [11]apply online by February 15th!
Links:
5. http://data2summit.com/pitchday
6. http://Min.us
7. http://Micello.com
8. http://Chart.io
9. http://Plantsense.com
10. http://Mashape.com
11. https://techweek.wufoo.com/forms/data-20-summit-startup-day-application
30% off Summit Passes Ends Tomorrow!
[12]Use this 20% off discount code on top of the 12% Extremely Early
Bird discount pass price for over 30% off summit pass prices ending
tomorrow!
[13]Click here to use the discount
Why you should attend Data 2.0 Summit:
* Get access to the 200+ top companies buying and selling data-driven
technologies including [14]Microsoft, [15]Neustar, [16]MongoDB,
[17]Salesforce, [18]InfoChimps, [19]Factual, and 200 others
Links:
12. http://data2summit.eventbrite.com/?discount=d2techweek12
13. http://data2summit.eventbrite.com/?discount=d2techweek12
14. http://Microsoft.com
15. http://Neustar.biz
16. http://10gen.com
17. http://Salesforce.com
18. http://InfoChimps.com
19. http://Factual.com
* Learn from Silicon Valley’s top thought leaders on the future of
data privacy, social network technologies, open data campaigns, and
customer intelligence
* Connect to venture capitalists from firms including Battery
Ventures, EMC Ventures, Crosslink Capital, True Ventures, and more
3 Days Left to Submit Speaker Proposals
The Data 2.0 team wanted to send out a reminder: you have less than 3
days to submit your speaker proposals for the [20]Data 2.0 Summit April
3rd in San Francisco. The Data 2.0 Summit is a one-day event with
limited open sessions however we are planning a 5-day Data 2.0
conference this October and you are allowed to resubmit the same
proposals for the October conference.
[21]Click here to submit your speaking proposals now!
Who is speaking at the Data 2.0 Summit 2012? Here are a few:
* Jim Fowler, Founder of [22]Jigsaw (now Data.com)
* Stefan Weitz, Director of Search at [23]Microsoft
* Mike Dauber, VP of [24]Battery Ventures
* Joe Lonsdale, Founder of [25]Palantir
* Gurbaksh Chahal, CEO of [26]RadiumOne
* Gil Elbaz, CEO of [27]Factual
* David Michaels, Founder and VP of Engineering at [28]Mint
* Mark Zagorski, CEO of [29]Exelate
* Nick Halstead, CEO of [30]DataSift
* Anthony Goldbloom, CEO of [31]Kaggle
* Nick Ducoff, Founder of [32]InfoChimps
* Barry Stamos, Global Practice Leader of [33]Acxiom
* Joe Stanhope, Senior Analyst at [34]Forrester Research
Links:
20. http://data2summit.com
21. https://techweek.wufoo.com/forms/data-20-summit-2012-speaker-proposals
22. http://jigsaw.com
23. http://microsoft.com
24. http://www.battery.com
25. http://palantir.com
26. http://radiumone.com
27. http://factual.com
28. http://mint.com
29. http://exelate.com
30. http://datasift.com
31. http://kaggle.com
32. http://infochimps.com
33. http://acxiom.com
34. http://forrester.com
New Sponsorship Opportunities
Last year’s [35]Data 2.0 Conference 2011 featured over 50 sponsors,
exhibitors, and media partners. The [36]Data 2.0 Summit 2012 has
revamped its sponsorship, exhibitor, and partner offerings to adapt to
a new focus on showcasing the thought leaders and most innovative
products in Big Data, Social Data, and Cloud Data.
Contact us at [37]info@data2con.com or [38]fill out this form to get
more info on sponsori
Links:
35. http://data2con.com
36. http://data2summit.com
37. http://info@data2con.com
38. http://data2summit.com/contact
* Brand Sponsorships ranging from Partner-level to Contributing
* Sponsored Workshops that give your company 30 minutes to 4 hours to
host your own mini-event inside of the Data 2.0 Summit
* Demo and Exhibit on our summit floor in front of over 500 of the
most influential data industry professionals
* Launch your new product or update from 2011 or 2012 on-stage in
front of the entire Data 2.0 Summit with a media presentation
* Custom sponsorships ranging from lanyard and bag sponsorships to
after-parties and startup competition sponsors
Get more information on sponsoring and exhibiting
here: http://data2summit.com/about
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40. http://twitter.com/data2con
41. http://www.facebook.com/data2con
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43. http://info@data2con.com
© 2011 Data 2.0 Incorporated. All rights reserved.
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Call For Speakers Extended to Jan. 23 // New for 2012: Techweek Summits
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[2]Call For Speakers Extended to Mon., Jan. 23. Apply Today!
Links:
2. http://techweek.com/conference/speakers/call-for-speakers
Techweek 2012 Call for Speakers Deadline Extended to Monday, January 23
Have you submitted your session to speak at Techweek 2012 yet? Good work!
For all of you contacting us for advice on session topics or additional time
to find co-panelists to fill out your session — you’re in the clear. The
deadline for Call for Speakers has been extended until _11:59 p.m. CST on
Monday, January 23._
If you’ve been in the throes of creating your session, take heed — here are
five ways to create an awesome session. We’re talking about an
edge-of-the-seat, enthralled, can’t-take-your-eyes-off the stage session.
[3]Read about it here.
Links:
3. http://techweek.com/conference/2012/01/18/techweek-2012-call-for-speakers-deadline-extended-to-monday-jan-23
Would you like to speak at Techweek 2012? [4]Apply here.
[5]
New For 2012: Techweek Summits
Links:
4. http://techweek.com/conference/speakers/call-for-speakers
5. http://techweek.com/conference/speakers/call-for-speakers
This year, Techweek 2012 introduces 5 Summits as a part of the full Techweek
Conference & Expo. These Summits will take a deep dive into focused content,
keynotes, meetups and special events. Stay tuned for more details in the
coming weeks. See all of the summits below:
[6]International Summit
[7]Green & Clean Tech Summit
[8]Development Skills Summit
[9]Financial Innovation Summit
[10]TechweekLAUNCH
Links:
6. http://techweek.com/conference/conference/techweek-summits
7. http://techweek.com/conference/conference/techweek-summits
8. http://techweek.com/conference/conference/techweek-summits
9. http://techweek.com/conference/conference/techweek-summits
10. http://techweek.com/conference/conference/techweeklaunch
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Techweek 2011 Video Recap
Get an inside view on the networking, knowledge sharing and innovation at
the Techweek 2011 Conference & Expo. [11]Watch the Techweek 2011 Video
Recap. Be sure to comment and tell us what you would like to see at Techweek
2012!
Links:
11. http://www.youtube.com/watch?v=5sMfc0M236U
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© 2011 Techweek, Inc. All rights reserved.
Call For Speakers Ends Jan. 18, Apply Now! // Welcome, new sponsors Forte Group & 8th Light
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[2]Call For Speakers Ends January 18, 2012. Apply Today!
Links:
2. http://techweek.com/conference/speakers/call-for-speakers
Announcing New Sponsors!
Techweek 2012 Conference & Expo welcomes the following sponsors:
_[3]Forte Group, _Official Sponsor - Forte Group has been providing IT
staffing services to the Fortune 1000 since 2000.
Links:
3. http://4tegroup.com
_[4]8th Light,_ Development Skills Summit Presenting Sponsor - At 8th Light,
software is their craft, creating web applications that are beautiful,
durable and free of defects in workmanship.
Links:
4. http://8thlight.com
Would you like to sponsor Techweek 2012? [5]Apply here.
Links:
5. http://techweek.com/conference/sponsors/become-a-sponsor
Call for Speakers Extended to Jan. 18
Do you have what it takes to speak at Techweek 2012?
Join the ranks of the world’s top 500 technologists and innovators who will
speak across 5 summits, 12 industry tracks, and 200 sessions during Techweek
2012 in Chicago.
[6]
Apply Today!
Links:
6. http://techweek.com/conference/speakers/call-for-speakers
Exhibit at Techweek 2012
The Techweek Conference & Expo attracts an audience from business decision
makers to startup entrepreneurs. Put your product in front of thousands of
technology professionals looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer custom branding opportunities throughout our website,
magazine, email newsletters and conference venue. Get the most ROI out of
your marketing spend by getting in front of the right customers.
Techweek 2011 Video Recap
Get an inside view on the networking, knowledge sharing and innovation at
the Techweek 2011 Conference & Expo. [7]Watch the Techweek 2011 Video Recap.
Be sure to comment and tell us what you would like to see at Techweek 2012!
Links:
7. http://www.youtube.com/watch?v=5sMfc0M236U
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© 2011 Techweek, Inc. All rights reserved.
Announcing new speakers: CEOs of Uber, Clearspring, PARC and more… // Call For Speakers ends Jan. 13
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[2]Call For Speakers Ends January 13, 2012. Apply Today!
Links:
2. http://techweek.com/conference/speakers/call-for-speakers
Techweek 2012 New Speaker Update
The following speakers have been booked for the Techweek 2012 Conference &
Expo:
_Travis Kalanick_, CEO of Uber
_Stephen Hoover_, CEO of PARC (a Xerox Company)
_Pia Erkinheimo_, Head of Crowdsourcing, Nokia
_Ramsey McGrory_, CEO of Clearspring
_Guillaume Decugis_, CEO of Scoop.it
_Shira Lazar_, What’s Trending (returning speaker)
Would you like to speak at Techweek 2012? [3]Apply here.
Links:
3. http://techweek.com/conference/speakers/call-for-speakers
Call for Speakers Ends Jan. 13
Do you have what it takes to speak at Techweek 2012?
Join the ranks of the world’s top 500 technologists and innovators who will
speak across 5 summits, 12 industry tracks, and 200 sessions during Techweek
2012 in Chicago. [4]Apply Today!
Links:
4. http://techweek.com/conference/speakers/call-for-speakers
Exhibit at Techweek 2012
The Techweek Conference & Expo attracts an audience from business decision
makers to startup entrepreneurs. Put your product in front of thousands of
technology professionals looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer custom branding opportunities throughout our website,
magazine, email newsletters and conference venue. Get the most ROI out of
your marketing spend by getting in front of the right customers.
Techweek 2011 Video Recap
Get an inside view on the networking, knowledge sharing and innovation at
the Techweek 2011 Conference & Expo. [5]Watch the Techweek 2011 Video Recap.
Be sure to comment and tell us what you would like to see at Techweek 2012!
Links:
5. http://www.youtube.com/watch?v=5sMfc0M236U
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© 2011 Techweek, Inc. All rights reserved.
Get 40% off Registration Before the New Year // Submit Speaker Proposals By Jan. 13
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[2]Save 40% on Techweek 2012 Registration before Dec. 31
Links:
2. http://techweek.com/conference/conference/register
First Registration Deadline for Techweek 2012 is Dec. 31
There are only a few weeks left to secure a 40% discount on registration for
the Techweek 2012 Conference & Expo, June 22-26, 2012. Purchase by December
31, 2011, to lock in the $350 full Conference & Expo registration. Prices go
up in January.
Also before the new year: Get you complimentary Techweek Expo ticket and get
access to our hundreds of exhibitors for free for all 4 days of the Expo,
June 22-25, 2012.
What are you waiting for? [3]Register Now!
Links:
3. http://techweek.com/conference/conference/register
Call for Speakers Ends Jan. 13
Do you have what it takes to speak at Techweek 2012?
Join the ranks of the world’s top 500 technologists and innovators who will
speak across 5 summits, 12 industry tracks, and 200 sessions during Techweek
2012 in Chicago. [4]Apply Today!
Links:
4. http://techweek.com/conference/speakers/call-for-speakers
Exhibit at Techweek 2012
Techweek Conference & Expo attracts an audience from business decision
makers to startup entrepreneurs. Put your product in front of thousands of
technology professionals looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer custom branding opportunities throughout our website,
magazine, email newsletters and conference venue. Get the most ROI out of
your marketing spend by getting in front of the right customers.
Techweek 2011 Video Recap
Get an inside view on the networking, knowledge sharing and innovation at
the Techweek 2011 Conference & Expo. [5]Watch the Techweek 2011 Video Recap.
Be sure to comment and tell us what you would like to see at Techweek 2012!
Links:
5. http://www.youtube.com/watch?v=5sMfc0M236U
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Announcing new sponsors at Techweek 2012 // Call for speakers open until Jan. 13
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[2]Save 40% on Techweek 2012 Registration before Dec. 31
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Announcing new Techweek 2012 Sponsors!
Techweek 2012 is pleased to announce its newest sponsors.
_Walker Sands_: TechweekLAUNCH Sponsor
_Orbitz_: Contributing Sponsor
_Fippex_: Contributing Sponsor
_Vokal_: Mobile and Communication Track Sponsor
Be sure to check back soon as we announce more confirmed sponsors and
exhibitors. If you would like to become a Techweek 2012 Conference & Expo
sponsor or exhibitor, [3]get more information here.
Links:
3. http://techweek.com/conference/sponsors/be-a-sponsor
Speak at Techweek 2012!
Do you have what it takes to speak at Techweek 2012?
Techweek 2012 is currently accepting submissions. We are looking to engage
our community with scintillating conversations from over 500 speakers about
the latest innovations and products in business and technology.
Deadline is January 13.
Exhibit at Techweek 2012
Techweek attracts an audience of business decision makers and startup
entrepreneurs. Put your product in front of thousands of professionals and
tech companies looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer standard or custom branding opportunities throughout
our website, magazine, email newsletters and conference venue. Get the most
ROI out of your marketing spend by getting in front of the right customers.
Techweek 2011 Video Recap
Reminisce on the networking, knowledge sharing and innovation at the
Techweek 2011 Conference & Expo. [4]Watch the Techweek 2011 Video Recap. Be
sure to comment and tell us what you would like to see at Techweek 2012!
Links:
4. http://www.youtube.com/watch?v=5sMfc0M236U
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(312) 624 9214 | [9]info@techweek.com
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Register today and save 40% on Techweek 2012 // Do you have what it takes to speak? // Techweek 2011 video recap
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[2]Save 40% on Techweek 2012 Registration before Dec. 31
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Early Bird Rate Expires Dec. 31
Make sure to [3]buy your early bird tickets before the deadline on December
31 and save 40% off of the walk-up rate!
Links:
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Techweek 2012 (June 22-26) will be bigger and better, with double the
speakers, sessions, and companies in attendance. You don’t want to miss it!
Also, if you register for the Techweek Expo Pass before December 31, it’s
free!
Techweek 2011 Video Recap
Reminisce on the networking, knowledge sharing and innovation at the
Techweek 2011 Conference & Expo. [4]Watch the Techweek 2011 Video Recap. Be
sure to comment and tell us what you would like to see at Techweek 2012!
Links:
4. http://www.youtube.com/watch?v=5sMfc0M236U
Exhibit at Techweek 2012
Techweek attracts an audience of business decision makers and startup
entrepreneurs. Put your product in front of thousands of professionals and
tech companies looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer standard or custom branding opportunities throughout
our website, magazine, email newsletters and conference venue. Get the most
ROI out of your marketing spend by getting in front of the right customers.
Speak at Techweek 2012!
Do you have what it takes to speak at Techweek 2012?
Techweek 2012 is currently accepting submissions. We are looking to engage
our community with scintillating conversations from over 500 speakers about
the latest innovations and products in business and technology.
Deadline is January 13.
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Do you have what it takes to speak at Techweek 2012? // First registration deadlines approaching, Dec 31
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Deadlines: Call for Speakers, Early Bird Registration: Dec. 31, 2011
Do you have what it takes to speak at Techweek 2012?
Techweek 2012 is currently accepting submissions for captivating and
informative sessions. We are looking to engage our community with
scintillating conversations from over 500 speakers about the latest
innovations and products in business and technology.
Do you think you, or someone you know, has what it takes to speak at
Techweek 2012? Deadline for speaker submissions is December 31.
Get Your FREE Techweek 2012 Expo Pass Today
You don’t want to miss this! Until December 31, we are offering free passes
to the Techweek 2012 Expo. [2]Get yours today.
Links:
2. http://techweek.com/conference/register
Also get a 40% discount off the walk-up rate for Techweek 2012 Conference
Passes.
Exhibit at Techweek 2012
Techweek attracts an audience of business decision makers and startup
entrepreneurs. Put your product in front of thousands of professionals and
tech companies looking to interact with the latest innovations.
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer standard or custom branding opportunities throughout
our website, magazine, email newsletters and conference venue. Get the most
ROI out of your marketing spend by getting in front of the right customers.
Techweek Summits
New in 2012 are the Techweek Summits. These include the International
Summit, the Green & Clean Tech Summit, the Financial Innovation Summit, and
the Design & Develop Summit.
These focused events cater to verticals in particular industries, focusing
on big ideas and high level talks.
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Techweek 2012 Sneak Peek: Announcing New Speakers! // Exhibit At Techweek // Sponsor Techweek
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Announcing New Speakers for the Techweek 2012 Conference & Expo
SNEAK PEEK: New Speakers at the Techweek 2012 Conference & Expo!
Months before the Techweek 2012 Conference & Expo, we are building momentum
to give you the largest tech and innovation conference in the Midwest with a
star-studded lineup of engaging speakers and sessions that will help you
discover and connect with disruptive technologies and visionaries.
We are excited give you a sneak peek at our speaker roster for the Techweek
2012 Conference & Expo:
_Leah Busque_, Founder, TaskRabbit; _Ben Milne_, CEO, Dwolla; _Carey
Chessick_, CEO, Restaurant.com; and _Philip Rosedale_, Founder, Second Life
and Linden Labs (from left to right in photo above)
Would you like to join this group of exciting and knowledgeable tech
entrepreneurs and leaders? Answer our call for speakers [2]here and tell us
why _you_ should speak at Techweek.
Links:
2. http://techweek.com/conference/speakers/call-for-speakers
[3]Call for Speakers
Links:
3. http://techweek.com/conference/speakers/call-for-speakers
Returning Speakers from Last Year
We welcome back _Jory Des Jardins_, Co-founder, BlogHer, and _Gian Fulgoni_,
Chairman, comScore, who will be returning to Techweek to share their
insights and best practices as founders and successful business leaders.
[4]Read More
Links:
4. http://techweek.com/conference
Exhibit at Techweek 2012
Techweek attracts an audience of business decision makers and startup
entrepreneurs. Put your product in front of thousands of professionals and
tech companies looking to interact with the latest innovations.
[5]Exhibit at Techweek
Links:
5. http://techweek.com/conference/expo/exhibit-at-techweek
Sponsorship Opportunities
Interested in becoming part of the largest tech and innovation conference in
the Midwest? We offer standard or custom branding opportunities throughout
our website, magazine, email newsletters and conference venue. Get the most
ROI out of your marketing spend by getting in front of the right customers.
[6]Sponsor Techweek.
[7]Sponsor Techweek
Links:
6. http://techweek.com/conference/sponsor/become-a-sponsor
7. http://techweek.com/conference/sponsors/become-a-sponsor
Register Now and Save!
Until December 31, we are offering complimentary passes to the Techweek 2012
Expo. You don’t want to miss this opportunity!
Also, take advantage of our introductory rate for the Techweek 2012
Conference & Expo Full Pass. This is a 40% discount off of our walk-up rate.
Again, the introductory rate will only be available until the end of the
year. Nonprofit, government, academic and student discounts available.
[8]Register Now
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_Chicago | _ 222 W. Hubbard St., Suite 200, Chicago, IL 60601
_San Francisco | _ 972 Mission Street, 5th Floor, San Francisco, CA 94103
(312) 624 9214 | [13]info@techweek.com
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© 2011 Techweek Incorporated. All rights reserved.
Techweek 2012: Last Chance for 15% off Conference & Expo Pass // Are You Coming to the Concept Series Tomorrow?
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[2]Complete the Fall Survey by Oct. 20 to get 15% off Early Bird Registration!
Links:
2. http://www.surveymonkey.com/s/techweek_2012_fall_survey
Final Opportunity to save 15% on your Techweek 2012 Conference & Expo Pass
Get 15% off your pass to the [3]Techweek 2012 Conference & Expo by
completing the [4]2011 Fall Survey _by this Thursday, Oct. 20_.
Links:
3. http://techweek.com
4. http://www.surveymonkey.com/s/techweek_2012_fall_survey
Get access to the largest technology and innovation conference and festival
in the Midwest, where over 2,500 attendees representing over 1,250 companies
participated in 2011!
_DISCOVER + INNOVATE + CONNECT_
_[5]Complete the 2011 Fall Survey today!_
Links:
5. http://www.surveymonkey.com/s/techweek_2012_fall_survey
[6]Read More
Links:
6. http://techweek.com
Oct. 20: Techweek Concept Series
Techweek and NAVTEQ invite you to: [7]Techweek Concept Series
Thursday, October 20, 2011
5:00pm - 9:00pm
NAVTEQ Global Headquarters
425 W. Randolph, Chicago, IL.
Links:
7. http://techweek.com/conceptseries
_[8]Buy your ticket now!_
_Speakers Include: _
Links:
8. http://techweek.com/conceptseries/
Iain Roberts, Partner, IDEO |
Mark Friedgan, CIO, _Enova Financial_ |
Jason Ulaszek, VP, Experience Design, _Manifest Digital_ |
Geoff Domoracki, CEO, _Techweek_ |
Ross Pettit, Client Principal, _Thoughtworks_ |
Paul Dittman, President, _Pathfinder Software_|
Rod Rakic, Director, Digital Innovation, _Sears Holdings Corp._ |
Jonathan Pasky, President, _Techweek_
Co-sponsored by [9]Sphere Consulting.
[10]Read More
Links:
9. http://sphereinc.com
10. http://techweek.com/conceptseries
Exhibit at Techweek 2012
Put your product in front of thousands of tech companies looking to interact
with the latest innovation.
[11]Read More
Links:
11. http://techweek.com/expo/exhibit-at-techweek
Sponsorship Opportunities
Capture mindshare with one of our many standard or custom branding
opportunities throughout our website, magazine, email newsletters, or
conference hall.
[12]Read More
Links:
12. http://techweek.com/sponsors/become-a-sponsor
Speak at Techweek 2012
The Techweek 2012 Conference & Expo Call for Speakers is now open.
[13]
Propose a 60-minute panel, workshop or solo/double presentation today!
Links:
13. http://techweek.com/speakers/call-for-speakers
The call for speakers will be open until _December 16, 2011_.
[14]Read More
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_Chicago | _ 222 W. Hubbard St., Suite 200, Chicago, IL 60601
_San Francisco | _ 972 Mission Street, 5th Floor, San Francisco, CA 94103
(312) 624 9214 | [19]info@techweek.com
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© 2011 Techweek Incorporated. All rights reserved.
